1. Introduction

At YTTRIUM GLOBAL SOLUTIONS PTE LTD ("we", "us", "our" or "the company"), we value and respect the privacy of all visitors, customers, and partners. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our website or services. By using our digital channels or providing us with your personal data, you agree to the terms of this Privacy Policy.

2. Regulatory Compliance

We operate under applicable data protection laws, including:

• Personal Data Protection Act (PDPA) of Singapore.
• General Data Protection Regulation (GDPR) de la Unión Europea.

This ensures that your data is treated in a lawful, fair, transparent, and accountable manner.

3. Information We Collect

We may collect the following types of personal data:

a) Data provided directly by you:

• Name, position, company name.
• Email, phone number, or other contact details.
• Information submitted using forms (such as "Book your brand diagnostic" or "Join the team").

b) Data collected automatically:

• IP address, browser type, device, and operating system.
• Website behavior (pages visited, time spent, clicks).
• Referral source (e.g., Google, social media, email).

c) Communication data:

• Messages, emails, or forms sent to our team.

4. How We Use Your Information

We use your personal data for the following purposes:

1. Respond to your inquiries or requests for information.
2. Manage the commercial or professional relationship.
3. Send information about services, content, or events (only if you have given your consent).
4. Improve the quality of our website, campaigns, and communications.
5. Comply with legal or contractual obligations.

We never use your personal data for purposes other than those set out in this policy without your prior consent.

5. Legal basis for data processing

We process your data only when:

• We have your explicit consent.
• It is necessary to fulfill a contract or request with you.
• We must comply with a legal obligation.
• There is a legitimate interest of the company (such as improving the user experience or protecting the security of the site).

6. Data retention

We retain your personal data only for as long as necessary for the purposes described, or for the period required by law. When they are no longer necessary, we delete or anonymize them safely.

7. Information Security

We implement technical and organizational security measures to protect your data against loss, unauthorized access, alteration, or improper disclosure. Access to personal data is restricted to authorized personnel who need it to perform their duties.

8. Data sharing and transfer

We may share your personal data only with:

• Technology or service providers (such as Google, HubSpot, Salesforce, ActiveCampaign) under contracts that guarantee confidentiality and data protection compliance.
• Strategic partners or collaborators, when necessary for the execution of specific projects, are constantly under confidentiality agreements.

In cases of transferring data outside Singapore, we implement the necessary measures to ensure a level of protection equivalent to that required by the PDPA and the GDPR.

9. Your rights

As the owner of personal data, you have the right to:

• Access the information we hold about you.
• Request its correction or deletion.
• Withdraw your consent at any time.
• Limit or object to the processing of your data.
• Request portability of your data, where applicable.

10. Marketing Communications

You will only receive commercial information or newsletters if you have given your express consent. You can unsubscribe at any time by using the link included in each communication or by writing to us directly.

11. Links to Other Websites

Our site may contain links to external pages. We are not responsible for the privacy practices or content of those sites. We encourage you to review their policies before providing personal information.

12. Updates to this Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our internal processes. The most recent version will always be available on our site, with the date of the last update indicated.

Last Updated: [2025]